100th Monkey Review: Let the Social Media Experts Handle the Chaos

Let’s be real—social media management is exhausting. Between brainstorming posts, chasing trends, and trying to sound witty at 7 AM, it’s easy to feel like you’re shouting into the void. That’s where 100th Monkey comes in. They promise to take the social media burden off your shoulders while making your brand shine. But do they deliver? After working with them for a few months, here’s my take.

Who Is 100th Monkey?

100th Monkey is a social media management company that specializes in crafting engaging content across platforms like Facebook, Twitter, LinkedIn, Pinterest, and YouTube. Their team of "Social Monkeys" (yes, that’s what they call themselves) handles everything from writing posts to running campaigns—so you don’t have to.

Key Features:

✔ Hands-off social media management – They do the work, you reap the rewards.
✔ Engagement-focused content – No robotic corporate posts here.
✔ Brand personality-driven – They dig into your company’s vibe and amplify it.
✔ Quick campaign turnaround – Need a last-minute promo? They’ve got you.

The Good: What 100th Monkey Does Well

1. They Actually Understand Your Brand

One of my biggest fears was that they’d churn out generic, one-size-fits-all posts. But nope—they took the time to learn my business’s voice, culture, and audience. The result? Posts that actually felt like me, not some AI-generated fluff.

2. Engagement That Doesn’t Feel Forced

Social media is all about interaction, and their writers know how to spark conversations. Instead of bland promotional posts, they crafted content that made followers comment, share, and even tag friends. My LinkedIn engagement shot up, and my Pinterest pins actually got repinned (a miracle, honestly).

3. No Micromanaging Needed

I’m the type who likes to approve every little thing, but 100th Monkey’s team was so in tune with my brand that I could trust them to run with ideas. They even sent weekly reports so I could track performance without drowning in spreadsheets.

4. Fast Turnaround for Urgent Campaigns

When I needed a last-minute holiday promo, they put together a full-fledged campaign in days—graphics, captions, and all. No frantic midnight emails or panicked revisions.

The Not-So-Perfect (But Not Dealbreakers)

1. Limited Customization for Smaller Packages

If you’re on a tight budget, their lower-tier plans might feel a bit template-heavy. You’ll still get quality, but the real magic happens with their more personalized packages.

2. Occasional Platform Learning Curve

Since they manage multiple platforms, there was a slight adjustment period where some posts felt more optimized for Facebook than LinkedIn. But once I gave feedback, they tweaked things quickly.

Pros & Cons at a Glance

👍 Why It Works

• Saves time – No more stressing over captions or hashtags.
• Authentic engagement – Posts feel human, not salesy.
• Quick campaign execution – Great for last-minute marketing needs.
• Brand-aligned content – They get your business’s personality.

👎 Minor Hiccups

• Entry-level plans lack depth – Go for mid-tier or higher for best results.
• Initial platform adjustments – Some fine-tuning may be needed early on.

Final Thoughts: Should You Hire a Social Monkey?

If you’re tired of playing the social media guessing game, 100th Monkey is a solid solution. They take the headache out of posting while keeping your brand’s voice intact. Sure, there’s a slight learning curve, and budget constraints might limit customization—but overall, they deliver real engagement without the hassle.

For small business owners, solopreneurs, or anyone who’d rather focus on running their business than tweeting about it, these Monkeys are worth a look.